About
I studied Economics at university and, in the years that followed, I worked in export sales for several international companies. I enjoyed selling and export work, but what really interested me was building products and solving real user problems. At an international trade fair I saw a genuine problem in the sector: connecting supply and demand on the floor itself, in a way that was actually efficient. That idea became Obiquo, an entrepreneurial project through which I discovered service design and user experience. The project didn’t take off, but it made clear what I wanted to do.
In the years that followed I had the chance to study and work as a UX and service designer in several consultancies, on large and small projects across different sectors and countries. Some of those solutions have reached millions of users worldwide.
Now, with AI applied to methods, the knowledge and experience I’ve built across so many projects let me define, design, and develop ideas faster and to a higher standard.
I align strategy, design, and delivery to drive measurable outcomes.
The designer role is no longer a single hat. It is one of many facets I’ve learned over time, which I practice alongside those of product manager and digital innovation consultant.
This path gives me a wide view: of the business and its strategy, of the user and their needs, of the product and its timelines. With AI’s support, the three hats interleave more easily, and that translates into more reliable, on-time delivery.
Freelance Lead Product Designer
Jan 2026 — Present
Independent, Remote
Product design, AI product work, and development as an independent. Personal projects: Contable AI Pro (AI-powered personal finance tool built with Claude), this portfolio (designed and built end-to-end in Cursor), and Job Matcher AI (structured fit analysis for recruiters). Client work includes Gama Total.
Lead Product Designer
Oct 2017 - Sep 2025
Globant, Global — Enterprise projects
Contributed to the design of 20+ enterprise projects with a combined portfolio above EUR 50M (Fintech, Health, Travel, Entertainment), serving 100M+ users. Managed and mentored squads of 5 to 8 designers and contributed to talent evaluation. Key projects: DORA AI, Santander Private Banking, Saudi Arabia Football Federation, PortAventura, Personio, LATAM, Orange, and BBVA Glomo. Outcomes: 80% of strategic projects delivered on time, 8.5/10 client satisfaction, and a win rate above 60% in Tier-1 proposals.
Design Thinking Teacher
Sept 2019 — 1 month
DevAcademy Spain — Contract, Madrid
Delivered Design Thinking workshops for IT professionals, transferring product discovery and human-centered design tools to non-designer profiles in tech environments.
UX & Service Designer
Feb 2016 - Oct 2017
Opinno, Innovation consulting
Managed end-to-end design cycles: research, presales, ideation, high-fidelity prototyping, and final delivery. Worked with clients such as Bankia, Axiare, Mapfre, Telefónica, and Enel, strengthening my foundation in service design and strategic UX.
Content Manager & Program Administrator
Jun 2013 – Feb 2016
Telefónica, Madrid
At Blog Think Big, wrote and published 200+ articles in 18 months, coordinated the ES/PT editorial operation, and managed social media. At Talentum Startups, administered the program for 100+ interns, organized events, and coordinated international initiatives such as Campus Party London.
Co-founder — Managing Director & Project Manager
Dec 2011 – Jun 2013
Obiquo, Startup technology venture
Founded and led a matchmaking startup for professional events, owning management, marketing, sales, HR, finance, and international expansion. This stage consolidated my economics-driven approach to validating business models and products from strategy through execution.
Academic background
Opens in a new window. See all my educationMaster of Science in Economics
1999 - 2005
Universidad de Zaragoza, Macroeconomics, Microeconomics, Econometrics, Accounting Analysis
Activities and groups: AIESEC, soccer, Erasmus tutor for four years, AEGEE
Digital Experience Design Expert
2014 - 2015
U-tad, Design
Activities and groups: Postgraduate project focused on rethinking a telecom company's value proposition for customers
Executive studies
Executive program
Hanken School of Economics, Digital Marketing, HR, International Economics, Intercultural Communication Skills
Master in International Business Management
2010
Centro de Estudios Económicos y Comerciales (CECO), International Business, Management Skills, Logistics, International Investment, Accounting
Master in International Marketing and Foreign Trade
2007 - 2008
Confederacion Empresarios Aragon (CREA), Marketing, Logistics, Export, Management Skills, English