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Designing for outcomes, not outputs.
I join product teams where the design problem is also a business problem.
Featured work
View full case studiesProduct and leadership competency map
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Are you from a consulting firm?
Do you need senior design leadership for complex engagements under delivery pressure?
In Work you’ll find real cases, measurable outcomes, and how I align design with business and stakeholders.
Are you a design leader?
Do you want to see how I apply AI to create real user value?
In the AI section I share frameworks, cases, and product decisions where AI accelerates discovery, delivery, and decision-making.
Career highlights
Delivery Excellence
Over 80% of strategic projects delivered on time across a EUR 50M+ portfolio, reaching 8.5/10 client satisfaction with top-tier technical quality.
>80% on-time delivery>80%User Satisfaction
Redesigned global apps across platforms serving 100M+ users, raising LATAM Airlines rating from 2.1 to 4.7.
Leadership Excellence
Mentored international teams, consistently earning the highest leadership ratings for productivity and team satisfaction.
9/10 leadership rating9/10Commercial Strategy
Secured global accounts through Tier-1 proposals with a win rate above 60%.
Initiatives
- Sustainable Design Studio
- Contable AI Pro
- Entrepreneur Mentor
- Startup Entrepreneur
International experience
Strategic delivery across several regions worldwide: distributed teams, diverse stakeholders, and varied regulatory contexts.
- United Kingdom
- Germany
- Switzerland
- United States
- Chile
- Saudi Arabia
- Spain
Skills
Product Design
- UX / UI Design
- Information Architecture
- Design Systems
- Accessibility WCAG AA
- Dashboard Design
Strategy & Business
- Economics-Driven UX
- Product Strategy
- ROI-Focused Design
- Presales & Proposals
- Product Roadmap
- DesignOps
- Agile
Research & Discovery
- User Interviews
- Design Thinking
- Benchmarking
- Heuristic Evaluation
Leadership
- Team Leadership
- Mentoring
- Talent Evaluation & Hiring
- Stakeholder Alignment
- Cross-Functional Collaboration
- International Teams
AI & Technology
- Spec-Driven AI Design
- LLM-Powered UX
- Human-in-the-Loop Design
- GenAI Tools
- Conversation Flow Design
Tech stack
- Figma
- Framer
- Miro
- Mural
- Maze
- Jira
- Confluence
- Notion
- Make
- Zapier
- Cursor
- Antigravity
- Claude
- ChatGPT
- Midjourney
Industries I've worked in
Fintech
Insurance
Real Estate
Travel & Leisure
Telecommunications
Public Sector
Hospitality & Entertainment
Enterprise SaaS
Sports & Media
Financial Services / Banking
Pharmaceutical
Kind words from others
Opens in a new window. See LinkedIn recommendations- Opens in a new window.
“As Chema’s teammate at Globant, I can say he is highly capable of designing end-to-end solutions, both visually and at the service/experience level, always focused on solving user problems and making life easier for them. He has a strong...”
Malt recommendation
Miguel V.
- Opens in a new window.
“I was lucky to have Chema join my project and to work side by side with him for almost two years. Methodical, organized, responsible, loyal, and proactive both in his work and in his professional growth. Best of all, he is brave. Not eve...”
LinkedIn recommendation
David Rodriguez Campos
- Opens in a new window.
“Chema led the redesign of SAFF for Saudi Arabia across web and mobile, conducting field research in Riyadh to adapt interaction patterns and information hierarchy to local cultural contexts. His evidence-based approach refined critical u...”
LinkedIn recommendation
Federico Del Fallo
- Opens in a new window.
“Chema led our team through a major UX redesign for Banco Santander. Beyond his professional expertise, he stood out for his assertive leadership and his ability to bring the best out of the team, with a particular talent for supporting a...”
LinkedIn recommendation
Jose Manuel Guzman
- Opens in a new window.
“Beyond being an exceptional UX designer with strategic vision and a deep understanding of the user, Chema stood out for his ability to lead under pressure, managing tight timelines with clarity and empathy. He created an environment of g...”
LinkedIn recommendation
Estefania Parra Camacho
- Opens in a new window.
“As Chema’s teammate at Globant, I can say he is highly capable of designing end-to-end solutions, both visually and at the service/experience level, always focused on solving user problems and making life easier for them. He has a strong...”
Malt recommendation
Miguel V.
- Opens in a new window.
“I was lucky to have Chema join my project and to work side by side with him for almost two years. Methodical, organized, responsible, loyal, and proactive both in his work and in his professional growth. Best of all, he is brave. Not eve...”
LinkedIn recommendation
David Rodriguez Campos
- Opens in a new window.
“Chema led the redesign of SAFF for Saudi Arabia across web and mobile, conducting field research in Riyadh to adapt interaction patterns and information hierarchy to local cultural contexts. His evidence-based approach refined critical u...”
LinkedIn recommendation
Federico Del Fallo
- Opens in a new window.
“Chema led our team through a major UX redesign for Banco Santander. Beyond his professional expertise, he stood out for his assertive leadership and his ability to bring the best out of the team, with a particular talent for supporting a...”
LinkedIn recommendation
Jose Manuel Guzman
- Opens in a new window.
“Beyond being an exceptional UX designer with strategic vision and a deep understanding of the user, Chema stood out for his ability to lead under pressure, managing tight timelines with clarity and empathy. He created an environment of g...”
LinkedIn recommendation
Estefania Parra Camacho
Outcomes over outputs. Always.
Open to the right challenge, in any industry where design moves the needle.