Lead Product Designer
Product Strategy
Spec-driven AI
Design and product with the judgment of experience
and the speed of AI
10+ years in product design for banking and enterprise, in teams at Santander, BBVA and LATAM Airlines.
Open to relocation · Remote from Zaragoza (CET) · Freelance or permanent contract · Available immediately
01 / Selected work
Three contexts. Real decisions.
Product and outcomes, not promises.
02 / Experience in practice
Scale changes. Judgment stays.
Banking / Core
Santander Private Banking
Full redesign of the professional platform for brokers at Spain’s leading private bank.
Zero downtime
+18% efficiency
Sports / Dual audience
Saudi Arabia football federation
Two platforms, two audiences: positioning the Saudi league for fans worldwide.
Web + App
2 audiences
Experience / Index
Broad international experience
The full index of projects I have worked on. A transversal, expert profile across industries and contexts.
+47 projects
Teams / Research / AI
Design leadership
Align judgment, research, and product decisions.
Projects with high internal and stakeholder satisfaction
03 / Journey
Project journey across practice areas
2012 — PRODUCT DESIGN
Obiquo
Startup project: a matching app for trade fair and conference attendees.
04 / How I work
Design. Align. Move forward.
Design
Understand before solving.
Research the context, make complexity visible, and turn it into clear product decisions.
Leadership
Give direction. Make space.
Align the team around the problem, share judgment, and stay with quality through delivery.
AI
More capacity. The same rigor.
Use AI to explore and test. Keep human judgment, economics, and value as the filter.
05 / Beyond the project
Judgment is also trained by making.
Own initiatives and support for people who build product.
07 / Shared work
Shared work
“Wherever he goes, he will leave his mark through his work, his personality, and his sense of humor.”
What does your product need now?
A hard decision, a team, or a product that has to move. Let’s start there.
Contact: chema.a.job@gmail.com