Chema Amate portrait

Designing for outcomes, not outputs.

Lead Product Designer | Product Strategy | Economic-driven UX

10+ years shaping products at scale

I join product teams where the design problem is also a business problem.

Product and leadership competency map

PRODUCTSTRATEGYAI PRODUCTDESIGNSYSTEMSTHINKINGDESIGNLEADERSHIPBUSINESSIMPACT

Career highlights

  • Delivery Excellence

    Over 80% of strategic projects delivered on time across a EUR 50M+ portfolio, reaching 8.5/10 client satisfaction with top-tier technical quality.

    >80% on-time delivery>80%
  • User Satisfaction

    Redesigned global apps across platforms serving 100M+ users, raising LATAM Airlines rating from 2.1 to 4.7.

  • Leadership Excellence

    Mentored international teams, consistently earning the highest leadership ratings for productivity and team satisfaction.

    9/10 leadership rating9/10
  • Commercial Strategy

    Secured global accounts through Tier-1 proposals with a win rate above 60%.

  • Initiatives

    • Sustainable Design Studio
    • Contable AI Pro
    • Entrepreneur Mentor
    • Startup Entrepreneur
  • International experience

    Strategic delivery across several regions worldwide: distributed teams, diverse stakeholders, and varied regulatory contexts.

    • United Kingdom
    • Germany
    • Switzerland
    • United States
    • Chile
    • Saudi Arabia
    • Spain

Skills

Product Design

  • UX / UI Design
  • Information Architecture
  • Design Systems
  • Accessibility WCAG AA
  • Dashboard Design

Strategy & Business

  • Economics-Driven UX
  • Product Strategy
  • ROI-Focused Design
  • Presales & Proposals
  • Product Roadmap
  • DesignOps
  • Agile

Research & Discovery

  • User Interviews
  • Design Thinking
  • Benchmarking
  • Heuristic Evaluation

Leadership

  • Team Leadership
  • Mentoring
  • Talent Evaluation & Hiring
  • Stakeholder Alignment
  • Cross-Functional Collaboration
  • International Teams

AI & Technology

  • Spec-Driven AI Design
  • LLM-Powered UX
  • Human-in-the-Loop Design
  • GenAI Tools
  • Conversation Flow Design

Tech stack

  • Figma
  • Framer
  • Miro
  • Mural
  • Maze
  • Jira
  • Confluence
  • Notion
  • Make
  • Zapier
  • Cursor
  • Antigravity
  • Claude
  • ChatGPT
  • Midjourney

Industries I've worked in

  • Fintech

  • Insurance

  • Real Estate

  • Travel & Leisure

  • Telecommunications

  • Public Sector

  • Hospitality & Entertainment

  • Enterprise SaaS

  • Sports & Media

  • Financial Services / Banking

  • Pharmaceutical

Find the right path for your role

Hiring manager

You need stronger product outcomes with less delivery risk. I can help align discovery, design, and execution around measurable impact.

Consulting or delivery partner

You need senior design leadership for complex engagements, stakeholder alignment, and high-quality delivery under pressure.

Recruiter

You need clear positioning and evidence quickly. Request full case studies for deeper evaluation.

Outcomes over outputs. Always.

Open to the right challenge, in any industry where design moves the needle.